Somebody Actually Likes Their Wall Street Broker
January 8, 2009
Wall Street brokerages aren't at the top of anyone's holiday thank you list this year. But after the stock market meltdown of '08, some customers say they're still happy with their online broker.
A December ChangeWave survey of 3,051 consumers found that despite the extremely difficult financial market, two online brokerages still capture high customer satisfaction ratings - Charles Schwab (SCHW) and arch rival Scottrade.

Both firms lead their industry in terms of customer satisfaction, with 52% of Schwab's customers saying they're Very Satisfied with their service and Scottrade coming in a strong second with 49% of its customers saying they're Very Satisfied.
In comparison, Sharebuilder (ING), TD Ameritrade (AMTD), Fidelity.com, E*Trade (ETFC), Vanguard and T. Rowe Price (TROW) all scored lower in terms of customer satisfaction.
So even as consumers continue to lick their wounds, Charles Schwab and Scottrade have managed to increase their industry leading percentages of contented customers. No small feat during the most brutal financial turmoil in memory.































