RIM Dominates Corporate Smart Phone Market

July 29, 2008

Research in Motion (RIMM) has been the dominant manufacturer in ChangeWave corporate smart phone surveys dating back to February 2007. At that time, we reported: "Among respondents whose companies currently provide Smart Phones, RIM (61%) remains the clear industry leader. Thirty-four percent (34%) of their users report their company is Very Satisfied with their Blackberries - with an 89% Satisfaction Rating overall."

Subsequent ChangeWave smart phone surveys continued to track RIM's momentum.

Below is a comparison of our ChangeWave RIM survey data from February 2007 through June 2008 with actual RIM revenue as reported by the company itself.

(Note that the blue line represents the 'Percentage of Planned Corporate Buyers Intending to Buy a RIM BlackBerry Over the Next 90 Days' in our ChangeWave surveys, and the green line represents 'Actual RIM Revenue').

ChangeWave RIM Corporate Smart Phone Results vs. Actual RIM Revenue

In an upcoming ChangeWave report, we'll take a close-up look at the potential consumer demand for RIM's three new phone offerings - the Bold, Thunder and Kickstart - as they aim to counterattack the new Apple 3G iPhone among consumers.

Palm Suffers Numerous Blows

Even as RIM rose, Palm (PALM) has been in the midst of a multi-year freefall.

Back in Feb 2007, we also found that "Our current results look particularly troublesome for Palm (22%)...which appears to be facing a shrinking corporate buying environment. Palm also doesn't fare as well regarding corporate satisfaction...only 22% of their users say their company is Very Satisfied with their Treos."

Subsequent ChangeWave surveys continued to track Palm's demise.

Below is our ChangeWave survey data on Palm from February 2007 through June 2008 compared with actual Palm revenue as reported by the company itself.

(Note the blue line represents the 'Percentage of Planned Corporate Buyers Intending to Buy a Palm Over the Next 90 Days' in our ChangeWave surveys, and the green line represents 'Actual Palm Revenue').

ChangeWave Palm Corporate Smart Phone Results vs. Actual Palm Revenue

As you can see, our ChangeWave survey data has been a wonderful early indicator of RIM's market share ascent and Palm's collapse.

Importantly, here's a look at the change in RIM and Palm's stock prices over the same 2007-2008 time period:

Here at ChangeWave, we leverage our expertise in industry and company level research to identify emerging trends, technologies and companies best-positioned to capitalize in today's market.

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Related ChangeWave Smart Phone Articles
-- Research In Motion's 3G Counteroffensive...(August 4, 2008)
-- Apple Ups The Ante With 3G iPhone...(June 9, 2008)
-- Research In Motion Blows Away the Competition...(June 3, 2008)
-- iPhone vs. BlackBerry: Which Do Consumers Love Most? (April 29, 2008)
-- Smart Phone Wars: Apple vs. RIM vs. ...the Android Operating System? (April 1, 2008)
-- RIM Dominates the Corporate Smart Phone Market (February 26, 2008)