Motorola Collapse Began Immediately After iPhone's Original Announcement

Immediately following Apple's original announcement of the iPhone back in January 2007, a ChangeWave survey found: "Motorola (24%) taking the biggest hit - falling a whopping 9-pts among planned purchasers to its lowest level of the past 18 months."

Subsequent ChangeWave surveys over the next 18 months continued to track the collapse of Motorola's market share.

Cut to ChangeWave's latest cell phone findings (June 2008) which shows Motorola continuing to fall. Currently, they register just 7% market share among planned purchasers.

Here's a look at the survey results for Motorola over the past 13 ChangeWave surveys. Note the arrow marks the survey we did immediately after Steve Jobs' initial iPhone announcement (January 2007), which marked the beginning of Motorola's dramatic market share fall.

Also, here's a look at Motorola's stock price since our January 2007 survey:

In sum, while the original Apple iPhone has sent ripples through the entire cellular industry, no other company has been as adversely affected as Motorola.

And now there's a new 3G iPhone on the immediate horizon...not exactly good news for Motorola.

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