April 1, 2008

Nintendo's Wii gamble continues to pay off handsomely according to ChangeWave's latest consumer survey - with demand for the company's video console greater than that of its two competitors combined.

In case you're unfamiliar with the Wii, users actually perform the physical motions when playing a game. So in tennis, players literally swing their arm like they were holding a tennis racket - bringing real-life movement and excitement to the game, not to mention exercise.

That attribute alone has spurred demand for the Wii among older generations of customers, along with the more traditional demographics for video consoles.

Even midst the current economic uncertainty, Wii demand remains super strong according to ChangeWave's February 2008 survey - with 8% of consumers saying they plan on buying one over the next 12 months.

In comparison, going forward the PlayStation 3 and the Xbox garnered 2% and 1% respectively.