Android OS Roiling the Smart Phone Market

By Paul Carton
January 4, 2010

Google’s (GOOG) Android mobile operating system was first introduced more than a year ago, and hardly made a ripple in the smart phone market – until now.

ChangeWave’s December 9-14 survey of 4,068 consumers shows the Android operating system roiling the smart phone market, with Motorola’s new Droid smart phone the biggest and most immediate beneficiary.

Among respondents who currently own a smart phone, 4% say they’re using Google’s Android operating system – a 3-pt jump since our survey in September.

But more importantly, 21% of those planning to buy a smart phone in the next 90 days say they’d prefer to have the Android OS on their new phone – a monstrous 15-pt jump in just three months.

To put this in context, three months ago Android OS was tied for last place in consumer preference among the major mobile operating systems. But since then it has surged into second place ahead of all competitors except the iPhone OS X (28%) – which remains the number one choice for operating systems, although down 4-pts from previously.


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Uptick in Overall Consumer Spending - Electronics Continues to Surge

By Jean Crumrine
December 29, 2009

A December ChangeWave survey of 2,690 U.S. consumers shows the overall spending outlook continuing to improve, led by a surge of momentum in consumer electronics spending for the holidays.

One-in-four U.S. consumers (25%) now say they'll spend more over the next 90 days than they did a year ago – up 2-pts since the previous survey in November. While 37% say they’ll spend less – that’s unchanged from previously.


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Windows 7 Accelerating Corporate PC Purchasing

By Andy Golub
December 22, 2009

ChangeWave’s November corporate IT spending survey points to an uptick in IT spending for 1st Quarter 2010 – midst the strongest growth rate in 2 years.

Regarding PCs, the release of the Windows 7 operating system is the key factor driving growth. Nearly three-in-four (73%) of the 1,753 corporate IT buyers say their company will be buying Laptops and 69% Desktops in the 1st Quarter – the highest levels for both since February 2008.



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Continued Growth in IT Spending for 1st Quarter 2010

By Jean Crumrine
December 15, 2009

ChangeWave’s latest IT spending survey points to an uptick in corporate IT spending for 1st Quarter 2010 – and the strongest growth rate of the past two years.

A total of 1,753 respondents involved with IT spending in their organization participated in the November 9-20 ChangeWave survey.

Looking ahead, 22% of respondents report their company’s IT spending will increase for 1st Quarter 2010 – a 4-pt improvement since our previous survey in August. And while 21% say their company’s IT spending will decrease (or there will be no spending at all) – that’s still a 4-pt improvement from previously.


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Uptick in Holiday Gift Spending Leads to a Blowout Win for Amazon

By Paul Carton
December 4, 2009

Overall consumer spending is holding steady, even as we've picked up major improvements in holiday spending for the 2009 season.

In short, overall consumer spending is virtually the same as in our previous ChangeWave survey. But holiday spending is extraordinarily better than a year ago (November 2008), when just 10% of respondents said they'd be spending more and 59% less.

Importantly, the survey of 2,954 U.S. consumers, completed November 10th, shows holiday spending is going to be far better than the depressed levels of a year ago – though nowhere near as strong as in the three years prior to the recession, as the following chart points out:


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