Overall Tablet Buying Plans
Our February survey showed consumer tablet demand at its lowest level ever. Just 18% of respondents say they plan on buying a tablet in the future – down 2-pts from the previous survey in November. Two key factors contributing to slower demand are the growing popularity of phablets and a longer replacement cycle for tablets compared to smart phones.
Future Smart Phone Buyers
Apple continues to hold a big lead among respondents planning to buy a smart phone in the next 90 days, with better than one-in-two (56%) saying they’ll get an iPhone. While that’s down from our September survey – conducted just as the iPhone 6 and 6 Plus were being released – it represents the strongest level of Apple demand three months after a major new release.
Corporate Microsoft Tablet Buying
Microsoft (22%) is showing an increase in planned corporate tablet buying for the fourth time in the past six surveys – up 2-pts since November to its highest level in a ChangeWave IT spending survey.
Consumer Interest in Wireless Promotions
We recently asked survey respondents about the appeal of specific wireless promotions. Receiving One Free Replacement with a Smart Phone Purchase tops the list, with 36% of respondents interested in this type of offer (11% Very Interested; 25% Somewhat Interested).
Mobile Payment App Satisfaction
We recently looked at satisfaction ratings among consumers who have used mobile payment apps. Apple performs best, with 59% of those who have used Apple Pay saying they’re Very Satisfied. Square narrowly edges out PayPal for second place, followed by Google Wallet.
ChangeWave Research, a service of 451 Research
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